Top 10 Marketing Leaders in Europe - 2026

Lian Ospelt’s distinctive approach to marketing leadership began taking shape long before he founded Lian Management. Early in his career, he recognised a shift that many in the industry missed. Marketing was no longer a collection of campaigns but a genuine business infrastructure, and that realisation became the basis of his philosophy.

Emma Collings serves as Group Head of Marketing at British Land, leading integrated strategies across a diverse property portfolio. She oversees brand positioning, customer strategy and communications while managing a large team. Her role focuses on aligning marketing with commercial goals, driving engagement and supporting leasing, sales and investor confidence.

Troy Munns serves as Head of Marketing at Kering, leading brand strategy and communications for key luxury portfolios. He oversees multichannel campaigns, manages team execution and drives market-specific initiatives across the UK and Ireland. His role focuses on aligning marketing with growth objectives, enhancing brand visibility and supporting retail and sales performance.

Charlotte Gibbon serves as Senior Director of Brand Marketing, International at Glanbia Performance Nutrition, leading global brand and customer marketing strategies. With extensive experience, she drives commercial outcomes, builds strong teams and fosters a culture of growth, combining strategic leadership with a focus on performance, relationships and brand development across markets.

Viktoria Kovacs-Szabo serves as Marketing Director for Hungary at Amplifon, leading national marketing strategy and execution. With over a decade of experience, she manages a team and contributes to leadership decisions, focusing on brand growth, customer engagement and aligning marketing initiatives with business objectives across the Hungarian market.

Beth Boulton is Marketing Director at Eurocell, the UK's leading manufacturer of PVC windows, doors and roofline products. Her customer-centric multi-channel strategies, honed at Magnet Kitchens, build strong links with fabricators and installers. She boosts the company's market position by promoting reliable trade solutions.

Albena Koleva is Marketing Director at Zagorka, part of The Heineken Company. With strong international FMCG experience, she leads brand building, portfolio strategy and integrated communications for premium beers. Her clear, consumer-focused work drives steady market growth and creates joyful moments that connect people to quality brews in Bulgaria.

Nicolas Martin serves as Marketing Director at Bayer France. He leads a 30-person team in crafting smart marketing strategies for the company’s healthcare medicines, consumer products and agricultural solutions. His digital transformation background and AI-driven decisions, sharpened through IMD training, deliver clear growth while mentoring strong leaders.

Michèle Scheidegger is Head of Brand Marketing and Creative at Swatch Ltd. With 20 years of global brand scaling experience, she creates smart marketing strategies and artist collaborations for distinctive watches. Her work adds unique value by blending creativity and market insight.